I understand that as a market gets saturated, companies must create sub markets, which often means re-targeting a product. Diamonds once meant eternal love (which means 'don't sell it', but feel free to buy more if your ego needs a boost) - now they are more for weekend flings and pet collars. Anyway, watching hockey today there were the usual spats of very dumb ads, and amongst those were some very dumb Viagra (aka, the assholes that sponsor 20% of your junk mail) ads. There was an old fat guy loudly singing "I Did it My Way" in the shower, maybe you've seen it.

So my question is, does this mean Viagra is now meant to be taken for just jerking off? I guess that is a new market segment, but aren't ads supposed to raise the self esteem of customers? When I drink a beer and all I can think about is playing beach volleyball with eleven or twelve large firm breasts that really seem to like my jokes. As bad as that is, I'm not sure how much I'd drink if beer made me feel like a repulsive soapy handed guy who needs medication to satisfy those cravings for his own stiffy. My brother mentioned there is even 'le weekender' - a 36 hour Viagra type pill from Europe. Could be a heck of a session - white wine, blue pill, and a very red knob.

Wait - this could be a case where 'line extension' of a brand actually works - 'Arm Viagra'. A pill that gets the rest of your blood rushing to your right arm, leaving you just enough for your left arm to grab food and wipe your ass.

I've always worried if technology ever perfectly satisfied the human condition that all progress would halt, eventually ending the world. This would come alarmingly close.