I can't believe Adobe would so blatantly copy MS on this (ok this is a joke, my last post said the opposite, I was wrong, and just trying to be fair and balanced here!):
http://www.microsoft.com/presspass/press/2004/oct04/10-05msacrossamericapr.mspx
http://onair.adobe.com/blogs/onair/category/onair2007/
For the record, MS has done the road trip before : ).